Why is Social Media Marketing important? - Captivate Media
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Why is Social Media Marketing important?

Why is Social Media Marketing important?

Social Media Marketing – you know it’s important (because everyone keeps saying so) but you’re not really sure why. Fear not! We’re passionate about social media here at Captivate Media and we’ll give you the lowdown.

First off, let’s define social media marketing:


In simple terms, it’s an exciting, relatively new way to market, communicate, and engage with your customers. Social media marketing can help you increase awareness of your brand, help customers understand who you are and what you do, and it’s a way to give them a more human idea of your brand.

social media marketing


Marketing 101 – go where your market is. The truth is, your market is all over social media – unless they are grannies and grandpas and even then you’d be surprised! They are out there posting, tagging, liking, retweeting, replying, hearting, and sharing their lives away. Granted, not every target audience will be right for every social media platform and you really need to research where your brand should be spending its efforts, but one thing is for sure – if you’re not on social media in this day and age, you don’t exist!

“If you’re not on social media, you don’t exist”

Social media is also such a fun and effective place to find your customers and to convert them into loyal fans. Here are some of the top reasons social media marketing is so effective:

1. Social media is the cheapest form of marketing and advertising

It’s free to join and adverts and boosted posts are a whole lot cheaper than traditional advertising methods.

2. It’s an easy way to learn about your customer

the better you know them, the better you can meet their needs.

3. It helps you find new customers and expand your audience 

Social media gives you the opportunity to speak to a global audience. You’re able to speak to customers all over the world if you so choose.

4. It builds brand loyalty

Your customers can get to know the heart and soul of your brand, the interesting people behind your brand, and they’ll get to see that your brand is far more than just an organisation.

5. Social media can help your SEO ranking as well as boost website traffic

With more people aware of your brand, seeing your content, and engaging with your story, your SEO and website hits will increase.

6. You can engage with your customers in real time

Gone are the days where customers had to send snail mail to give you feedback. Social media makes it instant which can help you meet their needs faster.

There you have it, exactly why social media marketing is so important. Need help with your social strategy? Well, you’re in the right place – we’re experts!

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